TOYOTA

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Toyota, the brand that continues to dominate.

According to the 2025 Brand Finance report, Toyota remains the most valuable automotive brand, with an estimated value of 86.5 billion CAD—an increase of 23% compared to the previous year. Mercedes follows in second place with 70.8 billion CAD, despite an 11% decline, while Hyundai takes third place. Tesla, once the leader in the electric sector, has dropped to fourth place with an estimated value of 57.5 billion CAD, a 26% decrease.